What are your customers thinking right now? How well do you really know and understand your audience? Comprehensive customer and market intelligence is core to what we do.

Most businesses fail for lack of strategy, not execution. All too often companies scurry from one project to the next without any notion of where they want to go. Strategic marketing is all about exploring the market place, defining a goal, then taking the right steps to reach that goal. With the use of strategic marketing and planning, decisions are based on market indicators and intelligence, not on a hunch.

At Plug Media Group, we are experts in strategic marketing and planning. Whether assessing if a market is tenable, determining the requirements for a product to succeed, or calculating how best to position your brand, Plug Media Group can help put you on the path to success.

We provide:

  • Marketing Research/Planning
  • Competitive Analysis
  • Market Opportunity Assessments
  • Organizational Drivers & Operations Analysis
  • Account Planning
  • Customer/Market Intelligence
  • Survey Development
  • Usability
  • User Profiles, Research and Testing

A well-defined marketing plan includes mapping out your Media/Market Strategy, Market Segmentation, Target Audience and Goals and will help you determine what markets to enter and what tactics might work best to enter those markets. Plug Media Group will help you select specific media – both online and offline - based on market reach and cost-effectiveness.

Plug Media Group can help facilitate a clear and actionable definition of your Mission Statement, Vision, Strategies and Goals. We take a collaborative approach that injects new life into strategic planning and communications activities. Whether you know exactly what your organization lacks or you are unsure as to how we can help, we invite you to contact us today to discuss your needs.

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